Ben Sherman SS12 lookbook Preview

Moving on from AU11’s theme of an Englishman in New York, Ben Sherman’s SS12 collection
has been inspired by the journey from Brighton to Tokyo. Combining classic British design
with the Japanese sensibility for style and innovation, we’ve produced a collection that fuses
east and west to see wardrobe favourites reworked and restyled in original and unexpected
fabrications.

Taking a contemporary approach to a Modernist cruise collection, the range draws influence from the holiday
wardrobe of the early 60’s.

Structured tailoring defines the silhouette and as ever, shirting is at the heart of the collection. Here deckchair
stripes in pastel shades, indigo washes and laundered fabrics contrast with prints influenced by Japanese
artisans, lending the garments a real vintage feel. Madras checks lift the pallet with bold tones whilst tonal
summer florals present a more discerning statement. Spring also sees the introduction of The Gingham
Factory, where this shirting classic is deconstructed and reformed in a contemporary manner.

Knitwear focuses on texture, with crochet and engineered details adorning slouchy jumpers, while cotton
linen blends provide lighter options. Outerwear sees a refreshing take on the pea coat, reimagining this
wardrobe staple for the warmer days of spring. With particular attention to functionality, the collection also
features a variety of technical pieces including a performance cagoule. Elsewhere a beautiful bonded mac
and a travel trench made with memory fabric make transeasonal layering effortless, whilst not compromising
on style.

A strong tonal theme runs through the collection, focusing on layering of neutral shades with pops
of ginger, soft yellow, rose and mint adding vibrant pops to the pallet.