Shades of blues, bruised and beaten ... Amsterdam's blauw salute the beatniks
The likes of Jack Kerouac and Neal Cassady were on hedonistic adventures of individuality in America, ironic that their aesthetic of choice would be dominated by such an everyman uniform as denim. But such is the intrinsic beauty of the fabric that, like a blank canvas, its appropriation into their visual vocabulary was seamless…
The Amsterdam’s Blauw collection for Spring Summer 2012 is far from ‘Safety in Navy’ – it’s for the physical & intellectual wanderer who’s garments must serve a purpose, and that purpose is to serve nobody but ourselves…